Case Studies

An example of Mattison Public Relations assisting in managing a crisis:

Our clients, a major professional services firm, had hired a substantial team from another similar firm. The parting had been acrimonious and the team were very worried that attempts would be made to disrupt their switch from one firm to the other, with premature and subjective leaks to the media.

A detailed contingency plan was prepared and their spokespeople were rehearsed carefully in how to deal with enquiries both from the media and clients. Advice was also given on the key messages to be included in all communications about the new team. Such close management of the communications process ensured positive media coverage for our clients and a smooth transfer for the new team.

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