ASSET FINANCE

Driving sales for an asset finance client

Fund Manager
1

Scenario

Businesses within the asset finance sector share a few common goals in their marketing strategies; to increase short term sales, to help build their brand over the medium and long term and to ensure that their market position is both clearly and powerfully defined.

Our objective was to position our client, an independent finance provider, as the champions of their core sectors – SMEs, the professions, and the education sector. We identified topics that would be of interest to their customers and generated content (press releases, comment articles, blogs, tweets) designed to bring these issues to a national audience through the medium of the national media.

2

Strategy

  • Supported our clients’ sales and marketing teams with PR campaigns aimed at supporting short-term sales initiatives
  • Issued relevant commentary and research, driven and generated by ourselves, to increase name recognition, recall and awareness of its brand
3

Results

Our research and commentary generated substantial exposure for our clients in the national media, which led to more incoming enquiries from new business prospects. This helped them to increase sales, meet new introducers and drive their business forward.

Coverage was achieved in:

  • Financial Times
  • Daily Telegraph
  • BBC
  • The Times
  • The Independent
  • The Evening Standard
  • Daily Mail
  • Daily Express
  • CityAM

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