Asset Finance

FUND MANAGER

Raising the profile of a debt fund manager

High Net Worths
1

Background

Our client is the world’s largest fund manager that specialises in emerging market private loans. They wanted to use PR to assist in the raising of a major new fund.

2

Strategy

We set up a series of media briefings in the US, Japan, UK and continental Europe to coincide with their regional fundraising road shows.

As well as covering the key trade press, meetings were also set up with leading international publications such as the FT and staff at all three global editions of the Wall Street Journal – in the US, UK and Asia.

Multiple, and positive, coverage in all key trade, international and national media was secured by a combination of:

  • Press releases on broader emerging market lending trends – such as the impact of the Eurozone crisis on emerging markets lending
  • Press releases on lending to specific sectors in the emerging markets that had current appeal e.g. agribusiness and infrastructure
  • Updates on the performance of the client’s existing funds
  • Deal press releases on loans made
3

Results

Coverage was achieved in:

  • Financial Times
  • The Economist
  • Wall Street Journal
  • CNBC

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