High Net Worths

INVESTMENT PLATFORM

Work for private client focussed online investment platform

Law Firm Banking Practice
1

Background

We were engaged by a private client internet investment platform. It aimed to use PR to improve the number of sales opportunities it gets, and in the longer term, to build name recognition and recall through media ‘thought leadership’ on UK private investment issues.

2

Strategy

  • Issued commentary and research (generated by Mattison Public Relations) on topics relevant to UK private investors, such as the speed of growth in FTSE 100 dividends, and the performance of luxury retailer shares compared with budget retailer shares
  • Created opportunities to comment on breaking investment news, such as ratings downgrades on sovereign debt, and sharp foreign exchange rate changes
  • Leveraged journalist contacts to generate positive coverage for client and their product
3

Results

Regular, positive national media coverage, helping to improve our client’s name recognition and name recall with clients, driving traffic to their website and improving their market reputation.

Coverage was achieved in media including:

  • Financial Times
  • The Times
  • Sunday Times
  • Daily Telegraph
  • Sunday Telegraph
  • Daily Mail
  • The Mail on Sunday
  • Independent
  • Daily Express
  • City AM

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