Investment Platform

LAW FIRM BANKING PRACTICE

Raising the profile of a banking practice at a law firm

Law Firm HNWs
1

Background

Our client, a Top 50 law firm, wanted to raise the profile of its banking practice amongst potential clients, work referrers, and senior decision makers in litigation and associated target markets such as fund management.

2

Strategy

We put in place a programme of PR activity that focussed on generating regular commentary and research press releases focussed on improving our client’s reputation in their key market.

In addition to delivering regular comment pieces in the national press, we established the client as the lead commentator on areas such as:

  • Litigation relating to the manipulation of Forex and Libor
  • “Dark pools”, high frequency trading and the flash crash
  • Interest rate swaps misselling
  • Disputes between corporate sponsors of pension funds and fund managers
  • Legal claims against “closet indexers”

3

Results

Coverage was achieved in media including:

  • Financial Times
  • Wall Street Journal
  • The Times
  • Sunday Times
  • Daily Telegraph
  • Sunday Telegraph
  • Daily Mail
  • The Mail on Sunday
  • City AM
  • Bloomberg
  • Independent
  • Daily Express
  • Law Society Gazette
  • The Lawyer
  • Legal Week
  • Solicitors’ Journal
  • Legal Business
  • Financial Director

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