Background

Our client, a leading emerging markets private equity fund manager investing in small and medium-sized companies in Asia, Africa, and Latin America, wanted PR to help support the marketing of new specialist funds.

In addition to fundraising support, our PR programme was designed to maximise the international PR impact of the client’s deal flow, and to establish our client as a thought leader on small business and emerging market investment issues.

Specific fund-raising support was given for a range of regional funds including: South East Asian, Latin America, Sub-Saharan Africa and India.

The strong profile that we helped establish for the client in the media and amongst the LP community played an important role in growing their US $555 million assets under management to $1.3 billion.

It also contributed to a successful sale of the business to a larger PE house.