Accountancy firms
From tax, audit and restructuring through to business advisory, we can help deliver you the improved market profile that will help drive your new business efforts.
Establishing a Top 10 accountancy firm as the UK’s leading commentator on restructuring and insolvency
Our client, the restructuring insolvency practice of a global accountancy firm, wanted to drive new business opportunities amongst its core client groups of banks and other major lenders, debt purchasers and local authorities. To achieve this, we worked to deliver transformational media coverage positioning the firm and its restructuring partners as the leading experts in business and personal insolvency and the factors driving them.
We then delivered a series of high-impact PR activities that gave our client access to the most influential media read by their potential clients. We took on all the heavy lifting in the PR programme: identification of topics, bespoke research, drafting and editing of content, quick comments, distribution to the media and setting up media briefings. The topics we chose were those of the most direct interest to our client’s target markets, including:
- The cost of interest rate rises to businesses and households and the rise in energy providers and HMRC starting insolvency proceedings
- Trends in borrowers using high interest rate loans, taking out risky mortgages at high multiples of earnings and falling into mortgage arrears
- Growth in insolvencies in industries like retail, construction, restaurants, real estate, manufacturing, tourism and the financial services sector
The programme delivered regular national media, broadcast media and trade media coverage for our client, including the most influential publications such as The Financial Times, Sunday Times, Daily Telegraph, BBC News and Sky News – see examples below. We also made sure our client was regularly covered in the most important trade media within their target sectors – Retail Week, The Grocer and Drapers for retail, Property Week, EG and CoStar for real estate and Construction News and Building for the construction sector. The programme has established our client as the UK’s leading commentator on insolvency and significantly raised its profile with its target clients – creating a raft of new business opportunities and sales.
Strengthening the reputation of a leading accountancy firm client
Our client, a leading accountancy firm, wanted an ambitious PR programme to help them boost their reputation and attract potential clients, especially among SMEs and high-net-worth individuals. Our programme helped them achieve widespread coverage across national media, broadcast media and key trade publications, establishing its partners as experts in their field.
We identified relevant media topics, carried out in-depth research and drafted thought-leadership press releases on topics of high interest to our client’s audience, managing the entire process so our client could focus on their own work.
We positioned our client as a leading voice on tax and compliance, enhancing their reputation as a trusted authority and attracting potential clients. By using research-driven content and timely commentary, the PR programme secured consistent media coverage that raised the client’s profile and showcased their expertise.
Our programme included:
- Researching and drafting press releases based on trends in HMRC investigations and enforcement activity
- Issuing comments in reaction to breaking news on tax policy
- Translating complex HMRC data into clear, compelling stories for the media
- Building a consistent pipeline of coverage across national, financial and trade publications
Topics for our PR campaigns included:
- Calls on HMRC to ensure expats fleeing Gulf because of the Iran war aren’t hit with unexpected UK tax bills
- The total value of Income tax that has been overpaid by UK workers to the HMRC and how they can avoid overpayments
- Number of Inheritance Tax investigations by HMRC into wealthy UK taxpayers
- Number of HMRC ‘nudge’ letters sent to UK cryptocurrency investors underpaying CGT
- Our work gave our client regular positive exposure in the media read by high-net-worth individuals and enterprises including the Financial Times, the Sunday Times and Sunday Telegraph – see below. Most importantly, these campaigns drove inbound calls and new business leads for our client.
