PR
Mattison Public Relations delivers PR programmes that transform the way your business is seen by clients, investors and the media.
With 30 years’ experience, we have built a reputation for taking complex topics, turning them into compelling stories and placing them ‘front page’.
We help built and protect our clients’ position as the leading experts in their chosen markets, bringing their technical expertise, commercial insight and sector knowledge to the attention of their chosen audiences.
Our approach centres around delivering a high volume of high-quality content on strategically important topics. We’ll create a steady flow of news, comment and thought leadership that keeps our clients visible and relevant through the media, through SEO and through AI engine queries and searches.
We can manage the entire content production pipeline for you including: research, drafting, edition and distribution. That saves our clients time and maximises their return on investment in PR.
We are the only PR agency that itself develops and produces statistical research for press releases as part of its retainer fee. That means we can multiply the amount of press coverage and web profile that competing PR agencies deliver.
We are creative and driven, essential to keep a campaign going. We will leave no stone unturned in looking for opportunities for our clients.
All content will be reviewed at Managing Partner level before it is sent to you – you will not have problems with the quality of the work.
What should a PR agency provide? What do our standard programmes involve?
- Drafting press releases, bylined articles and other thought leadership material
- Drafting Q&As or reactive quotes
- Meeting opportunities with journalists
- Training for meeting with journalists
- Media briefing notes to help you prepare for a journalist interview
- Horizon scanning for new topics
- Drafting top tips and “how to guides” both for the media and for social media
- Proprietary research to ensure that your content is attractive to the readers as it has original data to support your views and opinions
- Crisis management advice and crisis preparedness training
- Ad-hoc assistance with copywriting e.g. website copy
- Drafting social media posts, such as for LinkedIn
- Award submissions
- Assistance with obtaining speaker slots
The culture and principles that guide our work
Expert
Our mission is to be the PR agency that develops the highest level of understanding of our clients and the markets they operate in and to marry that with the best executed PR techniques.
Our culture supports the idea that we should learn on our own time and be as expert on our client’s subject matter as possible. That insight brings our clients the opportunities they want and allows us to be proactive and to come up with creative solutions that work.
Our aim is to be the expert at making you the expert.
Disciplined
We have rigorous internal processes to maintain an extremely high quality of output for clients.
Careful planning ensures that we can deliver a well-focused and packed plan of activity for clients. Each creative idea is tested for relevance and interest before its proposed to the client. All content is drafted to an extremely high standard, requiring little time input from our clients.
Driven
Our culture is based on a drive to deliver for clients. We will leave no stone unturned in looking for opportunities for our clients. We are not an agency that just goes through the motions for its clients. It’s our drive that ensure that or creative ideas are ideas are second to none.
We aim to deliver transformational public relations programmes that will help you achieve your strategic objectives.
We see our core task as helping our clients to become the leading experts in their chosen markets. We do this by finding the most compelling and appropriate ways to bring to the attention of our client’s audiences the technical expertise, the commercial insight and the sectoral knowledge of our clients.
What makes Mattison PR different?
We’ve spent a lot of time learning how to build the best communications solutions for clients and how to deliver them.
At the broadest level the one way to consistently stand out and reach your audience is clear messaging delivered through high quality and compelling content.
In PR you can have the perfect strategy but if the content is poor you are going to really to perform.
That holds whether the medium you are working with are LLMs, news media or social media. That principle works even in the most competitive markets and in the most crowded media landscape.
Once we’ve worked with you to identify what it is you want to communicate we’ll build the pipeline needed to deliver the content needed to deliver that messaging.
How do we make sure that pipeline is full of genuinely compelling content? We’ll use our commercial insights (built from 30 years of studying business topics), data and other evidence to help bring your story to life and attract media attention and the interest of your potential clients and investors.
You may have the best understanding of trends, issues and solutions but without carefully crafted content and data to illustrate it, you will often be ignored.
Getting you your “share of voice” is where Mattison PR excels. We provide the content, high-quality data and the fizzing copy to underpin your branding and marketing. That gets you the share of voice needed to demonstrate the depth of their insight into issues and position themselves as the experts in their fields.
We are rare among PR agencies in that we generate that data for you and do not charge you extra for it.
It’s one of the reasons for the success of our work – giving journalists and investors insights and evidence that is unique, thought-provoking and that stimulates debate. Another reason for the success of our work is the lengths we go to in order to ensure our clients’ content is read by the people it is supposed to reach.
At Mattison PR, we take the time and make the effort to speak to the journalists and media outlets targeted to tell our clients stories. We do not take a scatter gun approach, we act deliberately, precisely and effectively.
Quality research and data is one key way in which we help our clients lead the news agenda, but it can also provide a catalyst for other communications activity. For example, it can be used to improve the results of ongoing content marketing and direct sales opportunities. Of course, it is also becoming critical in improving sales leads from LLMs.