Financial Services
Delivering success for financial institutions
With many asset classes, investment strategies and lending areas becoming increasingly crowded we help clients clearly differentiate themselves from the rest of the pack.
We’ll help you identify your USPs and use active media and content programmes to raise your profile ahead of your competitors winning you the trust and recognition amongst clients and investors.
We work for a broad cross section of retail and wholesale financial services businesses including asset management, bank and non-bank lending, wealth management and insurance.
Client experience ranges from some of the world’s biggest banks and fund managers through to new start-ups. For example, in fund management we have worked for asset managers with £250million in AUM through to £450 billion AUM. For lenders it ranges from new challengers with balance sheets of just £50m through to global banks with £1.7 trillion in assets.
If you are struggling to get the coverage you deserve or just want more from your PR agency then contact us.
Within fund management we’re as comfortable working with alternative asset classes like infrastructure or EM private credit as we are with equities and bonds.
Having worked extensively with one of the world’s leading investment consulting businesses we have a strong insight on what PR strategies and coverage works from an institutional investor’s perspective.
Fundraisings
We have provided investor relations and media relations support on billions in fundraisings and billions in M&A transactions.
Types of fundraisings that we have provided PR support for include:
- Private equity funds
- Infrastructure fund
- EM private equity funds
- EM private credit fund
- Distressed debt fund
- EM focused property fund
- European property funds
- Bond fund
- Hedge funds
Media relations
We have the expertise, experience and enthusiasm needed to take esoteric and complex topics and issues and gain them the prominence they deserve.
Branding and benchmarking
Clearly differentiating your financial services business from your competitors can create a huge advantage for your business. We can help you identify the key messages that you should be conveying to the market and benchmark your competitors on this messaging. That can help you cut through so much of the noise that is in the market.
Private equity, infrastructure and private credit funds
We work for private equity, private credit and infrastructure funds either as a retained PR agency delivering a fully Outsourced Press Office or on project work to support individual transactions and fundraisings.
We are also frequently employed by private equity houses to help improve the market position and brand of the investee companies as a key step in maximising their exit value.
As investors look for more value-add from the GPs they invest with we can help you establish, through the media, exactly what it is you bring to the table and why you are a more compelling investment platform than your competitors.
Examples of areas that we have worked in include:
- Banks – commercial, investment and retail
- Retail financial services including ISAs, IFISAs, EIS and VCTs
- Equity and debt fund managers
- Private equity, private credit and infrastructure
- Hedge funds
- Derivatives
- Emerging markets assets
- Invoice finance and asset based lending
- Non-bank lending including leasing, ABF, ABL and bridging
- Residential and commercial mortgages
- Property fund management
- Stock exchanges and other exchanges
For a full list of our clients head to Clients.