Fintech and AI
We’ve helped establish and boost the profile and reputation of some the most successful brands in fintech and AI – helping them drive sales and attract talent and investment
Unlocking business finance – increasing referrals to fintech lender through PR
Our client wanted to build its position in the fintech sector as a “moneysupermarket.com” for business finance, playing a crucial role in providing alternative finance to British SMEs by unlocking access to a wide range of potential finance providers.
The aim of our campaign was to rapidly establish more direct selling opportunities for our client, build links with bodies such as HM Treasury and the British Business Bank and to help attract attention for our client’s technology.
In order to deliver our client a powerful and hard-hitting PR campaign, we conducted research for our client into topics important to their target audiences – such as:
- Banks and SME overdrafts
- SME payment delays by sector
- Lending by sector
- Lending margins for SMEs vs. bigger businesses
From a standing start we achieved substantial coverage of our client in the national press, including The Sunday Times, The Daily Telegraph and CityAM.
This helped secure our client one of the three positions on the Government’s Bank Referral Scheme, to which businesses that have been refused lending by banks are now referred and attracted major investment from one of Europe’s biggest banks.
Launching a leading “robo-advisor” in the UK
Our client was looking to break into and revolutionise the UK wealth management market, through its focus on technology and innovative pricing strategies. The aim of our campaign was to successfully launch our client in the UK and rapidly establish them as one of the UK’s leading “robo-advisors”.
In order to deliver our client a hard-hitting and cost-effective PR campaign – that supported our client’s arrival (and ongoing growth) in the UK – we conducted research into a series of themes that would allow us to highlight our client’s USPs. The programme also looked at how our client was catering to UK investors changing needs.
Topics chosen to help whilst position our client as one of the leading authorities on issues facing investors and the wealth management industry. These included:
- How much savers are losing through cash savings?
- How many people actually use their ISA tax breaks – and to what degree?
- How much investors are losing in fees to “closet” index-tracking?
- Analysis of ISA ownership, including demographic breakdowns of ISA ownership in the UK – where are the gaps?
In a few short months, our research and commentary delivered substantial coverage of our client in their key target publications, including the Financial Times, The Daily Telegraph, the Daily Mail and BBC News (TV) as well as other BBC website appearances – as well as ensuring our client is front-of-mind for national personal finance journalists as one of the UK’s leading “robo-advisors.”
The PR programme also helped in attracting the attention of potential investors in the business – resulting in a significant strategic investment from one of Europe’s largest financial services businesses.
Positioning our clients as industry leaders on GenAI
Our client – a global technology provider for professional services firms – was looking for a way to raise the profile of their AI technology tools among their professional service clients and prospective clients. The aim of the programme was to showcase our client as the premier supplier of cutting-edge technology tools for professional services firms, and to position them as thought leaders on the use of AI.
We worked to boost the profile of our client as an AI leader from the moment GenAI became a mainstream topic. That involved rapidly becoming experts in this emerging field. Quickly getting up to speed – and maintaining that expertise in new AI developments as they emerge – has helped us achieve precise, targeted media coverage by keeping the topic fresh, time and time again.
We did this through various campaigns centred around research that we conducted on behalf of our client about the ways in which AI is transforming the way businesses operate. The topics covered as part of our AI programme include:
- Analysis of use of AI by Top 40 UK law firms – how many have built their own AI tools, promote their usage of AI, have a Head of AI or similar, has an AI division etc
- The percentage of all advertised IT jobs that require AI expertise
- Year-on-year rise of the number of legal tech inventions – including patents for AI legal tech
- How would lawyers firms like to see AI regulated– for example certification of AI systems, regulators should be able to audit algorithms, industry should mandate standards etc
- Putting an economic value on the efficiency savings for lawyers using AI
As well as undertaking our own research, we also adapted research and white papers produced by our client into content that would maximize media attention and set up regular meetings for the client with the media.
The content we produced was regularly covered in national publications and technology trade publications such as The Financial Times, The BBC, The Times, The Daily Mail, CityAM, TechCrunch Sifted, Digital Frontier, UKTN, TechRadar and more.
