Recruitment industry
Our work for executive search, recruitment and HR consultancies consistently delivers the results that will help make your business the partner of choice across your chosen markets.
Positioning a financial services focused executive search firm to drive sales
Scenario
Our client, a leading executive search firm for investment banks and hedge funds in London, Singapore and Hong Kong, wanted to establish itself as the market leading commentator on staffing issues in the financial services sector. It wanted to demonstrate its expertise and increase its visibility amongst potential clients and candidates through the national media.
Strategy
- We put in place a PR programme that focused on generating regular commentary and research press releases
- Focusing on trends in the investment banking and hedge fund industries, we developed a regular flow of articles that lead directly to inbound sales opportunities and new instructions for our client.
Results
- Established our client as one of the leading authorities on current trends in financial services recruitment in London, Singapore and Hong Kong
- Regular coverage in key national and international publications, including the Financial Times, The Times, The Daily Telegraph, Reuters, Bloomberg, The Economist, Wall Street Journal and New York Times
- Regular coverage in key Asian publications, including South China Morning Post, the Straits Times and the Singapore Business Times
- Regular broadcast interviews, such as BBC Radio 4 and Sky News
- Frequent business journalist requests on breaking City news stories
Pan-European PR Programme for a global executive search firm
Our client, a major global executive search firm, wanted to raise their profile to improve sales across their European offices.
The aim of the PR campaign was to raise the profile of the client’s key practice areas within the European media, focusing on boardroom issues and targeting top tier media outlets in France, Germany, the Netherlands and the UK. This programme had a particular focus on raising the awareness and name recall of our client amongst c-suite executives and their advisers. Topics covered as part of the PR programme included:
- The rate of boardroom attrition following a merger and which executives and roles are most at risk
- Number of CEOs with international experience across the FTSE, DAX, CAC and AEX
- The shift in R&D roles in the automotive industry from Western to Eastern Europe
- The number of directors at the biggest European retail companies with e-commerce experience
- Gender diversity in the boardrooms of Nordic Fintech companies
Our programme gave the firm access the most prestigious media across the continent including Handelsblatt, Le Figaro, La Tribune, L’Agefi, BBC News, Sky News and the Financial Times (see examples below). This international platform highlighted our client’s deep industry knowledge across a wide variety of sectors and markets. It has been instrumental in generating referrals and leads and, ultimately, new instructions for our client.
