A Sector Practice

COMMERCIAL FINANCE

Driving sales for an asset finance client

Fintech – “Commercial lending”

Businesses within the asset finance sector share a few common goals in their marketing strategies; to increase short term sales, to help build their brand over the medium and long term and to ensure that their market position is both clearly and powerfully defined.

The PR programme involved identifying topics that would be of interest to our client’s customers and generating content (press releases, comment articles, blogs, tweets) designed to bring these issues to a national audience through the medium of the national media. Other activities included:

Our research and commentary generated substantial exposure for our client in the national media, including the Financial Times, The Times and The Daily Telegraph. The programme also helped our client achieve:

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