EMERGING TECHNOLOGIES - CLIENT EXPERTISE
Positioning our clients as leading commentators on emerging technologies
We have an excellent track record of positioning our clients as leading commentators on emerging technologies, with the ultimate aim of this activity being to drive sales of their respective products and services.
As an agency, we are very experienced at identifying trends and topics individual clients can comment on that will not only resonate with journalists but also their target audiences. We use a range of mechanisms to do this, including ‘thought leadership’ pieces, data-driven press releases and quick reaction commentary.
Here are just two examples of clients we have worked with over the last year on technology-focused topics:
Global media group that wanted to drive sales of its products amongst businesses. Topics covered included:
- Number of blockchain and AI patents filed by UK businesses
- Investment trends into ‘legal tech’ businesses in the UK and US
Top 5 accountancy firm that wanted to promote its technology practice. Topics covered included;
- FCA investigations into cryptocurrency businesses
- Global comparison of the uptake of drone technology
The consistent delivery of these topics ensured that our clients have been positioned as leading commentators amongst their target audiences. A selection of press coverage achieved for these clients is below.