MANAGEMENT CONSULTANCY - EUROPEAN STOCK MARKETS
Management consultancy – European stock markets
Our client, an economics consultancy, produced a report for the European Commission on improving the functioning of primary and secondary equity markets across Europe.
We were tasked with promoting the report among the national and financial media in all major markets across Europe. From the report we identified a number of interesting topics that would capture the attention of journalists, including:
- The number of net companies lost from European stock markets
- The European ‘listing gap’, i.e. the number of large businesses that could be listed but choose to stay private
- Which countries have the highest ‘listing gap’
- Which sectors have the biggest proportion of unlisted businesses
Each topic was turned into a press release by ourselves and distributed to media across Europe with different versions of many of the press releases for each specific country.
The campaign achieved significant coverage across a wide range of national media across Europe, including the Financial Times, The Daily Telegraph, Dow Jones Newswire, Het Financieele Dagblad, WirtschaftsWoche, Wall Street Italia and City AM, as well as influential trade media such as Financial News and Value Spectrum.