FINTECH - “COMMERCIAL LENDING”
Our client wanted to build its position in the fintech sector as a “moneysupermarket.com” for business finance, playing a crucial role in providing alternative finance to British SMEs by unlocking access to a wide range of potential finance providers.
The aim of our campaign was to rapidly establish more direct selling opportunities for our client, build links with bodies such as HM Treasury and the British Business Bank and to help attract attention for our client’s technology.
In order to deliver our client a powerful and hard-hitting PR campaign, we conducted research for our client into topics important to their target audiences – such as:
- Banks and SME overdrafts
- SME payment delays by sector
- Lending by sector
- Lending margins for SMEs vs. bigger businesses
This helped secure our client one of the three positions on the Government’s Bank Referral Scheme, to which businesses that have been refused lending by banks are now referred and attracted major investment from one of Europe’s biggest banks.
From a standing start we achieved substantial coverage of our client in the national press, including
- The Sunday Times
- The Daily Telegraph