AN EMERGING ASSET CLASS - LITIGATION FUNDING
Establishing our client as a leading commentator on litigation funding – the rapidly growing alternative asset class
Litigation funding has undergone rapid growth as Hedge Funds, Private Equity firms and other fund managers continue their hunt for uncorrelated assets to diversify their investments away from equities and bonds.
Our client, a City-headquartered law firm, wanted to highlight their expertise in advising litigation funders on which legal cases to invest in.
This litigation funding related activity we executed for the client sits within the broader PR activity we undertake for them which involves dozens of different projects per year.
To give our client a platform to promote its expertise in the most influential national, international and broadcast media we undertook bespoke research, designed to generate proprietary data on the size of the sector.
Mattison Public Relations analysed the annual reports of the Top 25 litigation funders in the UK to assess their scale.
This relatively simple research has generated substantial national exposure in:
- Financial Times
- The Times
- The Economist
for the client helping to build their brand amongst litigation funders.
