Research and White Papers

FINTECH

Launching a “robo-adviser”

1

Background

Our client – an electronic wealth management company, or “robo-advisor” – was looking to break into the UK wealth management market. The aim of our campaign was to successfully launch our client in the UK and rapidly establish them as one of the UK’s leading “robo-advisors”.

2

Strategy

  • We conducted research into a series of themes that would allow us to highlight our client’s USPs and how these cater to UK investor needs

  • Issued press releases positioning our client as one of the leading authorities on issues facing investors and the wealth management industry

3

Results

In a few short months, our research and commentary delivered substantial coverage of our client in their key target publications, including the Financial Times, The Daily Telegraph, the Daily Mail and BBC News (TV) as well as other BBC website appearances – ensuring our client is front-of-mind for national personal finance journalists as one of the UK’s leading “robo-advisors.”

Coverage included:

  • BBC
  • Financial Times
  • The Times
  • The Daily Telegraph
  • Daily Mail
  • Daily Express
  • City AM

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