Commercial Finance

TOP 20 LAW FIRM

Positioning a Top 20 law firm as the most recognised brand in the market

High Net Worths
1

Background

Our client, a Top 20 law firm, wanted to raise its profile to establish itself as the most recognised brand in its core markets.

2

Strategy

We delivered a ‘thought leadership’ media relations campaign relating to trends in tax investigations in the UK. We achieved this by producing a mixture of research-based releases, issuing comments reacting to breaking news stories and scheduling meetings with journalists in key target sectors.

Topics we identified and developed for our client included trends in HMRC investigations into the UK’s largest businesses, number of Chief Financial Officers penalised for tax offences and suspected tax underpaid by businesses through Transfer Pricing.

3

Results

The programme we put in place delivered consistent high-value coverage for our client in influential media publications that has helped drive their sales and new business referrals. Through our work, our client was covered in the Financial Times 24 times in just one year and an average of 4.7 times a month in all national media publications.

Each year that we have been working with them they have climbed the Acritas ranking and are now ranked number 1 – as the leading law firm brand.

Coverage was achieved in publications including: Financial Times, The Times, The Daily Telegraph, BBC, Wall Street Journal

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